We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, “Outsourcing Moves to Bangladesh”.
The article discusses how Bangladesh is a rising star in the international economy with industrial analysts from Goldman Sachs to Cisco Systems predicting that it has high potential to follow in the successful economic steps of the giant next door – India.
High turnover, rising salaries, and intense competition for talent have made India gradually less attractive to businesses seeking the dramatic cost savings traditionally associated with offshore outsourcing. On the other hand, Bangladesh has a rising population of tech-savvy workers, thanks to investments in IT infrastructure from the European Union, as well as extensive educational opportunities, which are supplemented by Indian educational institutions.
For Blueliner, the Bangladesh team has been a tremendous asset: bringing solid language skills, programming acumen, and tremendous work ethic to the company. The cost savings, as much as 50% over India, as well as quality work is passed onto our clients who appreciate the lower price of Blueliner’s services.
The entire article can be read here on our site or by purchasing a copy of Crain’s New York Business from newsstands this week only.